Brad sits down with mother-daughter duo Susan Shoffner and Christine Harman of T&T Designs to discuss how their Christmas tree rental and decorating service, Treetastic Designs, grew from a simple idea into a thriving family business. What started with a small office showcase and decorations stored throughout their homes expanded through word of mouth into a showroom, warehouse, and custom installations for residential and commercial clients. They share the challenges of managing inventory, training installers, and maintaining their creative standards as demand grows. The conversation also explores their expansion into year-round workshops through Make and Mingle, and how the loss of Susan's husband, one of their biggest supporters, inspired them to fully commit to growing the business.

Brad sits down with Justin Tollefson, principal at Pearson Design Group, to talk about what it takes to create homes that feel considered, site-specific, and lasting. Justin shares how architecture evolves through iteration, early collaboration with builders, thoughtful interior design, and a willingness to let the client, site, budget, and construction realities shape the outcome. They also get into value engineering, developing the next generation of architects and tradespeople, and why experience and the human side of design still matter in an increasingly technology-driven industry.

Brad sits down with Yildiz Layne of Elite Home Staging to talk about why staging should be treated as part of the sales strategy, not simply a finishing touch. After 22 years in interior design, Yildiz made a major career pivot into the fast-moving world of home staging, where her team handles roughly five installations a day. They get into buyer psychology, emotional connection, rapid pricing and scheduling, the pressure of working at speed, burnout, reputation, and what builders can learn from staging a home so buyers can actually picture themselves living there.

Brad sits down with Mickey Taylor, owner of The Termite Division, to talk about what happened when Mickey ignored conventional wisdom and built a service business around doing one thing exceptionally well. Mickey shares how specialization, tracking the right numbers, investing in brand and customer experience, and getting the small details right helped the company reach $660,000 in revenue in its first year. They also get into using AI to make better business decisions, charging a premium for premium service, learning from past experiences, and staying adaptable as the company grows.

Brad sits down with Sam Cruz, founder of Cruz Built, to talk about what happens when growth starts pulling you away from the work you actually enjoy. Sam shares why he is simplifying the company, returning to an owner-operator model, and choosing fewer projects so he can stay closer to clients, trades, and the details that define his work. They also get into building science, learning in the field, technology, and why the right business does not have to be the biggest one.

Brad sits down with Melissa Baran, founder and creative director of Haven, to talk about building a business around community, connection, and continuous growth. Melissa shares how Haven began with editorial content while always being built around a larger vision, eventually growing into an intimate education community centered on deeper relationships, shared learning, and in-person experiences. They get into feedback, pricing and profitability, authentic marketing, investing in yourself, and the confidence that comes from learning alongside other business owners. The conversation is a look at how the right community can help people evolve their businesses, define success on their own terms, and move from asking “Can I do this?” to “How do I make this happen?”

Brad sits down with Christie Fleming, owner and principal designer of Lennon Nora Interiors, to talk about how her background in occupational therapy reshaped the way she thinks about residential design. From builder designer collaboration and client relationships to aging in place and universal design, Christie explains how thoughtful decisions around layout, materials, hardware, thresholds, lighting, and furniture can make a home easier to live in without sacrificing luxury. The conversation is a reminder that a truly custom home should serve the people living in it today and as their needs change over time.

Brad sits down with Noah Bergland, co-founder of Neon Lion Media, for a conversation about what it takes to build forward after starting over. Noah shares how aggressive marketing, consistent visibility, sales training, and stronger systems have helped him grow businesses across roofing and residential construction. But the bigger story is how Noah rebuilt his life after addiction and seven years in federal prison. He opens up about sobriety, rebuilding relationships, making amends, confronting his past, and why he now chooses to use that story rather than hide from it.

Brad sits down with Daniel Fessler, founder of Compound Concrete, to talk about how difficult work, challenging projects, and the obstacles that come with entrepreneurship can shape the way you lead, serve clients, and build a business.

Daniel shares how a side project making concrete countertops grew organically into a specialty business, and why relationships, client education, problem solving, and knowing when to say no have shaped the company along the way. They also explore rammed earth, building a strong team, mentoring others, and learning to see the opportunity hidden inside the challenge.

Brad sits down with Zach Patton, COO of Black Wolf Build, to talk about what it takes to grow a construction company without letting growth outrun the systems behind it. Zach shares how clear roles, EOS, weekly meetings, after-action reports, one-on-ones, and a culture of continuous improvement have helped their team turn lessons from each project into better processes for the next. They also get into client expectations, decision-making, protecting quality on spec homes, and why building a stronger company often comes down to getting a little better every time something goes wrong.

Brad sits down with Mike Pinkey, managing partner at ProGuard Building, for a conversation about career reinvention, leadership, and redefining what it means to succeed. Mike shares how he went from the golf industry into construction, built credibility by listening and staying consistent, and learned how easily values can erode through small compromises. They also discuss the isolation that can come with leadership, the importance of reaching out to people, and why ambition does not have to come at the expense of relationships, integrity, or peace.

Brad sits down with Maria Ford, president of commercial and industrial sales at Stanley Black & Decker, at the DeWalt Innovation Center to discuss how the company is helping shape the future of the trades.

Maria shares how DeWalt develops tools with productivity, safety, and profitability in mind, and how battery technology, robotics, AI, and prefabrication are changing the way work gets done. They also discuss DeWalt’s $60 million Grow the Trades commitment, Maria’s 28-year career with Stanley Black & Decker, and why consistently showing up remains one of the simplest ways to stand out as a leader.