Brad sits down with Gabe Norcross of Norcross Builders to talk about what happens when the business you built begins taking more than it gives back. Gabe shares how burnout, a financially devastating project, and the words of his young son pushed him to leave California, rebuild in Louisville, and create a smaller company around his family and mental health. They explore the discipline of turning down the wrong work, building systems that protect both profit and peace, and using honest conversations to confront the mental health crisis in construction.

Brad sits down with Tyler Farrell of Killowen Construction to discuss what it takes to stop being the builder who does everything and become the leader a growing company needs. Tyler shares how delegation, repeatable systems, honest client communication, and clearer career paths have helped Killowen scale without losing the care behind the work. They also explore the emotional weight of leadership, protecting client relationships, and building something that can thrive beyond its founder.

Brad sits down with Ben Tarwater, COO of Bickimer Homes, for a practical conversation about why process, communication, and expectation setting matter so much in semi custom home building. Ben shares how weekly updates, selection deadlines, clear parameters, and strong client relationships keep projects moving without turning the customer experience into chaos.

Brad sits down with Denise Scott Weber, owner and principal designer of DSW Design, to talk about trust, communication, and what it takes to guide clients through complex design projects. Denise shares lessons from residential and commercial work, including five-story brownstones, med spas, idea homes, and long-term repeat clients. The conversation covers designer-builder collaboration, asking better questions, setting expectations, managing timelines, and staying professional while building real relationships.

Brad sits down with Daniel Preston, owner of Deer Creek Custom Homes, for a conversation about leaving a comfortable role to build a company rooted in purpose, relationships, and integrity. Daniel shares his family’s adoption and foster care journey, the moment his son challenged him to follow his own dream, and how he launched a custom home business in a new market.

Brad sits down with Julia Bonner Zade, founder of Pierce, to talk about why storytelling, visibility, and a clear point of view matter for builders, architects, and design professionals. Julia explains how firms can build trust before the first conversation, use PR and LinkedIn more intentionally, and show up with authority in a crowded market. She also shares why going quiet during uncertain times can be a missed opportunity for leaders who want to stay relevant.

Brad sits down with Trapper Roderick of Roderick Builders to talk about the path that shaped him as a builder, from coming from a multi-generation building family to spending a decade in the custom suit business. Trapper shares how tailoring taught him about confidence, client experience, relationships, and the details people feel, and how those lessons now influence the way he protects design intent in high end custom homes. For builders, architects, and designers, this conversation is about legacy, trust, business discipline, and the many experiences that shape a better builder.

Brad sits down with Brian Harris, cosmetic dentist, entrepreneur, and speaker, to talk about what it really takes to operate at the next level. Brian shares how trust, transparency, buyer-first communication, and doing the right thing have shaped his business, while Brad connects those lessons back to high end building, client experience, reputation, and leadership. For builders, designers, and business owners, this episode is a reminder that the next level requires more than talent. It requires clarity, consistency, and a willingness to play the long game.

Brad sits down with designer Emily Marek, known as Emmy Couture, to talk about building a luxury design firm around trust, process, and deeply personal client relationships. Emmy shares how she went from doing everything herself to leading a team, setting clearer expectations, and creating spaces that feel refined without becoming untouchable. For builders, designers, and residential construction professionals, this conversation is a reminder that the best projects are shaped by relationships, systems, and collaboration long before install day.

Brad sits down with Josh Zolin, CEO of Windy City Equipment, to talk about the opportunity inside the skilled trades and what it takes to build better blue collar businesses. Josh shares how business owners can build stronger cultures, coach their teams better, and prepare their people for a world where AI and technology are already changing the trades. From blue collar pride to personal development, this conversation is about building a business that grows people, not just revenue.

Brad sits down with Drew Norton of Everyday Sales Leader and the Abundant Man Project to talk about leadership, identity, and the work that has to happen before you can lead anyone else well. Drew shares how influence often matters more than title, why faith, family, fitness, and finances all shape the way a person shows up, and how personal growth can change the way you lead at home and in business. For builders, business owners, and leaders carrying a lot, this conversation is a reminder that working on yourself is not selfish. It is part of the responsibility.

Brad sits down with Jordan Bastian of Icon Power to talk about how solar, batteries, and rising energy demand are changing the way homeowners think about power. Jordan breaks down why today’s solar conversation is less about a simple savings pitch and more about control, backup power, smarter usage, and long term protection from rising utility costs.